Hi, I’m Aarzoo
I help small businesses create brands with flavor!
My Story
Born in Nepal, I moved to the U.S. in 2017, and eventually made Oregon my home, where I fell in love with the landscapes, the community, and the creative spirit surrounding me.
Finding My Way
People are often surprised to learn that I majored in tech and psychology, fully expecting to build a career in the tech world. It seemed like the logical and stable path.
But I was always creating - doodling, sketching, making every school presentation extra than it needed to be, and creating designs for my “next new app”. I had taken design electives in high school, so I started picking up freelance gigs and working with agencies just for college money. Somewhere along the way, it hit me: I’m actually good at this!
New Direction: Helping Small Businesses
After working as an agency and in-house designer for several years, like in any good “hero’s journey”, I started questioning my purpose.
I realized my true passion lies in helping small businesses not only survive but thrive, especially those owned by women and minorities. In today’s saturated, post-pandemic market, the challenge of surviving as a small business is real, and standing out can feel impossible. As a minority and an immigrant, I know the pressures of blending in just to get by, but I also know the power of embracing your unique identity.
Embracing Identity
As an immigrant, I spent years wrestling with my identity. Am I Nepali? Am I American? Could I be both? I answered yes. I could embrace my rich Nepali heritage while also leaning into the laid-back, quirky charm of Oregon. My brand is a reflection of this duality. Flavor and spice are central to my branding as a nod to the vibrant spices of Nepal because food keeps me rooted in my culture. At the same time, I draw inspiration from the natural beauty and spirit of the Pacific Northwest—the sense of exploration, community, and the thriving local arts and crafts scene.
My Approach
Your Unique Flavor
Every business has its own unique story, much like my own. My first step is to find your unique flavor—what makes your business stand out.
Strategic Design
By understanding your goals and challenges, I ensure every design decision is aligned with your brand’s mission, positioning, audience, and long-term growth.
Impactful Brands
I craft brands that grow with you, ensuring they remain relevant and impactful as your business evolves over time.
Enough about me - let’s get to know you!