Bitesize Bakehouse
Overview:
Founded by Filipino American sisters, Bitesize Bakehouse celebrates the joy of small, shared moments through handcrafted treats. With a commitment to quality ingredients and a love for baking, the sisters aim to bring people together with each bite, infusing their family values and heritage into each recipe.
Scope:
Brand Strategy and Identity
Packaging
Strategy
Touch of Cultural influence
Celebration
Artisan and minimal
Preserve a connection to the previous brand by retaining the signature color purple
Old Logo
Logo Concept
I wanted to find a symbol that really captures the essence of celebration. That's when I found the Filipino parol. A star-shaped lantern that stands for hope, joy, and the festive spirit. How do we add this symbol in a subtle way to bring a touch of culture and meaning to our logo?
Logos
Five lines to form the star parol, with little line bursts between them to convey joy, aligning with our tagline "enjoy the little things."
The circular flower shape symbolizes people coming together, celebrating as a community, and enjoying our bite-sized treats.
The lines are clean yet have an almost hand-drawn feel, representing the artisan and minimal quality.
The "B" is placed prominently in the middle because both words in the name contain it. It is bolder than the rest of the text to create a strong visual contrast.
