CharacterStrong

Overview:

I worked with CharacterStrong, a leader in social-emotional learning, to design engaging visuals that support their mission of creating a more loving world. As a part of their creative team, my contributions spanned a variety of projects, each tailored to appeal to young audiences while aligning with the brand’s educational goals.

Scope:

Visual Identity
Illustrations
Handlettering
Social media content

Team Support:

Art Director: Miranda Samon
Design Support: Ebony Sayles

Logos for CharacterStrong Tier 3

Existing Logo: Educator Facing

Logos I created for Student-Facing Materials

I designed the student-facing logos for both the Together (PK-5) and Practice (9-12) grade bands, drawing inspiration from the CST3 branding and ensuring continuity with its core design principles.

Together Logo (PK-5): Organic, rounder feel, matching the elementary curriculum’s softer visual style. Light blue was selected as the primary color to evoke a friendly, approachable tone.
Practice Logo (9-12): A geometric design with soft edges to reflect the more structured style of the secondary curriculum. Green was used to signify growth and development, aligning with the curriculum's purpose.

Hand Lettered collaterals

Hand-lettering infused into collaterals for the CS National Conference. The theme was: “This is not just another thing on your plate. This is the plate.”