Otterly Pacific Gin
Overview:
Otterly Pacific Gin is a premium gin brand concept developed to differentiate itself in the crowded gin market.
Goal:
Create a bold and playful brand identity that captures the adventurous spirit of the Pacific Northwest.
Scope:
Brand Strategy and Identity
Packaging
Strategy
It always starts with strategy! While there’s a lot more that went into shaping the full brand identity, here’s a glimpse of some key insights:
Target Personas:
Community Cameron: Seeks authenticity and quality.
Social Sara: Loves unique and shareable experiences.
Adventure Ava: Thrives on excitement and trying new things.
Brand Archetypes:
Creator (50%): Innovation and creativity.
Explorer (35%): Independence and adventure.
Jester (25%): Humor and originality.
Brand Attributes:
Adventurous
Quirky
Trendy
