Spiced Love
Overview:
Spiced Love is all about reconnecting with heritage through authentic, handcrafted Nepali treats. With a purpose of fostering community and preserving cultural traditions, the brand needed a visual identity that captured the nostalgic essence of Nepali snacks while appealing to modern audiences.
Scope:
Brand Strategy and Identity
Packaging
Strategy
We developed a brand strategy to create emotional connections with the Nepali diaspora and food enthusiasts.
It included building a nostalgic, handcrafted identity that bridges tradition with a modern, joyful aesthetic.
This approach ensured that the brand not only stood out visually but also aligned with its mission of spreading cultural joy and connection globally.
Visual Identity
Nostalgic Inspiration:
Inspired by old Nepali matchbox art, the design evokes nostalgia with muted colors and retro elements, creating a connection to cultural heritage.
Logo:
Two hands cradle a sun and moon, symbolizing both the Nepali flag and the care put into each product
The handcrafted texture brings in the artisanal feel
Rounded, approachable typography
